We're proud to announce the launch of phoenixbioscience.co, the new home of Phoenix Bioscience and its first product, PlasmaDrive™.

Phoenix Bioscience makes plasma-based daily support for working, sporting, and active dogs. Their tagline says it plainly: They give us everything. Give them the science to sustain it. Our job was to build a website that lives up to that promise, and to open PlasmaDrive pre-orders on day one.

The client and the brief

Phoenix Bioscience was founded where veterinary science meets real field experience. The team builds for dogs that spend mornings in cold water and weekends on trial grounds. Founder Dom Ronga and a leadership team that includes veterinary and formulation experts wanted a brand that felt serious, honest, and built for people who ask a lot of their dogs.

The brief came down to three goals:

1. Lead with the science. Every product claim had to trace back to research, and the site needed to say clearly what the evidence does and doesn't show.
2. Earn trust before the product ships. PlasmaDrive was launching on pre-order, so the site had to build confidence without a shelf of reviews behind it.
3. Turn interest into a list. The Founding Pack offers early buyers founding-member pricing and first word when PlasmaDrive ships.

What we built

We started with site architecture and a full wireframe, then built the site in Webflow. Here are the pieces we're proudest of.

• A cinematic homepage. A full-bleed hero, an anthem video, and a clear path to the Founding Pack set the tone in the first scroll.
• The Mobility Index. An interactive tool where owners set six levers, like frame size, breed, age, and daily miles. In under a minute it returns a support score, when to start, and which products fit.
• The Evidence and The Science. Dedicated pages that walk through the research behind each active ingredient, including its limits. We built custom embeds to present the research and press material cleanly.
• Head-to-head comparison. A side-by-side page showing how PlasmaDrive stacks up against other options.
• Product pages built to grow. PlasmaDrive leads today, with HydraDrive™ and GutDrive™ already in place as coming-soon products.
• Leadership profiles in the CMS. Each team member has their own page, so the people behind the formula are easy to find and easy to update.
• Founding Pack pre-orders. Sign-up is built into the homepage and product pages, so interest turns into a launch list.
• Partnership pages. A dedicated path for influencers and creators who want to work with the brand.

Built for search and AI answers

A launch site only works if people can find it. Phoenix Bioscience was built with SEO and AEO (Answer Engine Optimization) in mind from the first wireframe.

That means clear page titles and descriptions, a clean sitemap, and social sharing images on every page. It also means content written to answer real questions. When a dog owner asks Google or an AI assistant how to support a working dog's joints, the Evidence, Science, and Mobility Index pages are built to be the kind of source those tools can cite.

Go take a look

Thank you to Dom and the whole Phoenix Bioscience team for trusting us with their launch. It's been a privilege to help a brand that cares this much about getting the science right.

Visit phoenixbioscience.co to explore the site, try the Mobility Index, or join the Founding Pack.

Launching something of your own? Edwin Marie Web Design builds high-end Webflow and Shopify sites that are ready for search and AI answers from day one. Let's talk about your project.