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Each step builds on the one before it. Skipping steps usually leads to wasted money and underwhelming results.
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Before tactics come clarity.
A strategy defines:
Without this step, businesses often overspend reacting to trends instead of building momentum.
How we help:
Edwin Marie creates strategic marketing foundations that guide every decision that follows, so your budget works harder from day one.
👉 Learn more about our approach:
https://www.edwinmarie.com/services
For many customers, your Google Business Profile or social profile is their first interaction with your brand—not your website.
This step ensures:
Why it matters:
Poorly optimized profiles limit visibility, reduce trust, and hurt conversions.
A website shouldn’t just look good—it should convert visitors into leads.
A high-performing website:
Common mistake: DIY or template sites often prioritize design over clarity, resulting in traffic that never turns into calls.
👉 Learn about our website design services:
https://www.edwinmarie.com/services/web-design
SEO works best when the groundwork is done correctly.
This includes:
Why this comes early:
SEO compounds over time—but only when implemented properly from the start.
👉 Explore our SEO services:
https://www.edwinmarie.com/services/seo-search-engine-optimization
Reviews influence both search rankings and customer decisions.
This step focuses on:
Result: Higher trust, better conversion rates, and stronger local visibility.
Social media works best for trust-building, not instant sales—especially for local businesses.
A smart approach includes:
👉 Learn how we manage social presence strategically:
https://www.edwinmarie.com/services/social-media-administration
Paid ads should amplify a solid foundation—not compensate for a weak one.
Effective ads rely on:
When ads fail, the issue is often the website or strategy—not the platform.
Local trust still matters—and it compounds digitally.
This includes:
When done right, partnerships support SEO, credibility, and referrals.
Once your foundation is set, content becomes a long-term growth tool.
Great content:
This isn’t content for content’s sake—it’s content with purpose.
Radio, TV, and sponsorships still work—but only when supported by strong digital infrastructure.
At this stage, traditional media:
Without digital support, traditional marketing becomes expensive noise.
Marketing success doesn’t come from doing everything.
It comes from doing the right things in the right order.
At Edwin Marie Web Design, we help small businesses avoid wasted spend, shorten the learning curve, and build marketing systems that actually support growth.
The best strategy starts with a clear plan, followed by strong digital foundations (profiles, website, SEO), then expands into social media, paid ads, and content. Skipping steps often leads to poor results.
You should build and optimize your website first. Advertising without a solid website usually results in wasted ad spend.
Yes—especially local SEO. When implemented correctly, SEO delivers consistent, long-term visibility and high-intent leads and it creates a strong foundation for LLM (think ChatGPT) recommendations.
While some steps can be done DIY, many mistakes are costly and hard to undo. Working with an experienced team helps small businesses move faster and avoid hidden pitfalls.
Paid ads can produce quicker wins, while SEO and content compound over time. Most businesses see meaningful progress within 3–6 months when following the correct order.
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