Social Media Marketing
Social media marketing is a critical component in today's business marketing plans. Having someone knowledgeable and proficient in the social media platforms that matter to your business will increase your chances of creating long-term and lasting relationships with some of your best clients.
At Edwin Marie, we offer you the ability to incorporate your social media efforts into your full website marketing plan. This dynamic plan will connect you and your customers by allowing you to share your work amongst anyone looking at your business. There simply is no easier way for business owners to market themselves.
Why is social media important for business?
Why you should use social media marketing in business is because today's consumer is on their phone more than ever and that statistic is only increasing. Smart devices such as the iPhone and iPad have revolutionized how your target clients read the news, engage with businesses, and discover where to go for help with a need or service that you may provide. The key is to create social media marketing strategy that is tailored to your type of business and targeted to your type of clients.
What is a social media strategy?
A social media strategy is an action plan for which types of social media accounts a business should use, how they should use them, when they should engage their audience, and who a business should target with each platform. Examples of different platforms are Facebook, Pinterest, etc. We believe that your social media marketing plan is just as important as your website build plan. You can waste a lot of time using social media platforms especially if they are not done the correct way. We will guide you through those pitfalls and create a tailored list of social media marketing best practices for your business.
How can social media be used to promote a company's services?
After you create your plan, consistent implementation of your plan is key. Social media requires attention in different volumes for each platform as well as each type of service you provide. For example, a restaurant should market new menu items as soon as they come out where as a video of the restaurant can be done seasonally. Both options will drive new clients to your business if executed properly. By learning about your business and target audience, we will be able to create a social media marketing campaign for both short and long term goals.
What are the advantages of social media marketing?
There are some key benefits to social media marketing for small businesses is the least expensive and fastest way to advertise to your clients. Information you distribute tends to be up to date and you can solicit feedback in real time. Further, platforms are advancing into allowing traditional businesses to take payments in non-traditional ways there by creating new streams of income for your company to grow into. Lastly, consistent social media marketing and blogging will drive your websites value up on search engines thereby increasing its visibility.
What are the disadvantages of social media marketing?
Social media marketing for beginners can be time-consuming if your not familiar with the different platforms and their unique benefits and requirements. Additionally, if you are not consistent over a long period of time, then your audience will not engage you as much as your efforts would be expected to create. Lastly, incorrect use of social media is an easy way to get your business in hot water by simply offering an opinion on a political, religious, or divisive topic which is why we recommend using social media as a means of talking about your business only.
How much does social media marketing cost?
This process can feel overwhelming especially if you are not familiar with the different types of platforms out there. We will help you navigate this section of your business by informing you of the social media marketing basics and building a dynamic plan based on your social media marketing budget. This budget can be as low as $20/month, but we target your business to use 3% of its total revenue to start in this field.
How can Edwin Marie help me get started with social media marketing?
As is our normal process, we will learn about your company and your target clients. We will research which platforms your clients are using and then we will build you a suite of social media marketing tools that will connect you to those clients on a frequent basis. Typically, a company will have a specific person tasked with handling your social media. We can be that person if you do not have anyone in mind or we can be your social media marketing consultant offering social media marketing tips and ideas through social media marketing courses.